Educate and create greater awareness of the life and achievements of the late Sheikh Zayed among local, regional and international audiences.

Raise the profile of the late Sheikh Zayed to that of one of the world’s greatest leaders and most inspirational figures.

Reinforce the status of the late Sheikh Zayed as an eternal source of national pride and a powerful symbol of the UAE around the world.

Commemorate and honour the legacy of the late Sheikh Zayed through projects and initiatives that are consistent with his vision and values.